Christian Prayers Advert Banned

In November 2015 the Cinema Advertising Authority and the British Board of Film Classification accepted an advert by the Church of England which featured the Lord’s Prayer. The advert showed people in different situations praying the Lord’s Prayer also to promote a website JustPray.uk. 

But, the Odeon, Cineworld and Vue chains refused to show the advert because of a possibility that it will offend the audience. How can praying offend anyone?

“The Lord’s Prayer is prayed by billions of people across the globe every day and in this country has been part of everyday life for centuries. Prayer permeates every aspect of our culture from pop songs and requiems to daily assemblies and national commemorations. For millions of people in the United Kingdom, prayer is a constant part of their lives whether as part thanksgiving and praise, or as a companion through their darkest hours” said Arun Arora, director of communications for the Church of England. 

Christians of all denominations pray the Lord’s Prayer. If someone does not want to pray he/she does not have to. The advert aimed to encourage Christians to pray and not to offend non-believers.

Image Source: https://www.google.co.uk/search?q=kid+praying&espv=2&biw=1920&bih=955&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiExtG-ucXRAhXlD8AKHT26C3sQ_AUIBigB#imgrc=ekjIxolmHSYnzM%3A